A Taste of Filipino Culture
Traveling has always been an interest for Jovel Cipriano.
Aside from the fact that traveling has been a part of their
family's lifestyle - with his mother engaging herself in the
tourism business and their family history rooted in the Island
of Panay - his mom is from Iloilo and his father is from Kalibo,
Aklan - roving around the cities and barrios in the Philippines
outside his father's home Quezon City has become a passion
Who wouldn't anyway, when each little sitio in this 7,101
island archipelago has a culture all to itself? Aside from
varying norms and intonations of the dialects, each Filipino
local groups has its own set of ways to approach life. And
this could be seen the greatest in their way of eating.
Particularly in the indulgence of local delicacies,
each Filipino region has developed a character all its own.
And this is what Jovel has long recognized.In all this travel,
he made it a point to bring some of these delicacies back
home as pasalubong. Some danggit perhaps or some mangorind
(his favorite). He just had the need to share these delightful
sweets and pastries to his loved ones.
Soon enough, his relatives and friends got
hooked on such delicacies and pleaded with him to buy some
more for them on his next return trips. They promised to pay
him later of course. He gladly obliged, thinking this was
quite a convenient way for him to earn some money on the side.
But things didn't start out so smoothly though. His relatives
brushed their payments aside for later, and later and later
until later became never. Upon remembering those times,
Jovel laughed it out saying, "Ganyan talaga ang buhay. Mahirap
talaga pag kamag-anak".
Eventually, he learned to be more businesslike
in his dealings. No money, no pastry. So he sold his delicacies
cash on delivery. And his persistence paid off. Now Jovel
along with his sisters are distributing delicacies as a legitimate
The company presently sources delicacies made
from seven key cities in the Philippines - Bulacan, General
Santos, Iloilo, Bacolod, Cebu, Bohol and Davao- to privileged
customers scattered around Luzon. Although its distribution
is currently focused in Metro Manila, the company aims to
distribute delicacies nationwide and eventually worldwide.
The company has already forged linkages in Germany, Hongkong,
Australia and the U.S.So what started out as a traveling side-venture
has become a full-scale business deal for Jovel and his sisters.
And to him it is definitely a story to share and something
to smile about. For in this business, it is profit with a
purpose. It is his way of sharing our local cultures to our
brother Filipinos and to the rest of the World.
At Pinoydelikasi.com, traveling does not require
airplane flights, boat trips or long bus rides. Traveling
simply entails opening your mouth and satisfying your taste
buds with our delicious, mouthwatering, all-Filipino delicacies.